Game Based Learning 2010

Jude is founder and CEO of games consultancy Digital 2.0. She has grown the business through a passion to reinvent learning through Digital play.

Jude is one of the original thought leaders on games for education and training. An Associate Researcher of SMARTlab and Futurelab, a member of the Serious Games Institute, the IAGD (International Association of Games Developers) and TIGA.

Jude is a frequent speaker at the top events globally, mainly speaking about how games can be used for positive good and change. She also sits on the Board of Advisors for Bodega, a virtual social networking currency company and she has also set up an online shop,www.buyseriousgames.com for products within games for learning.

She is currently undertaking a PhD at SMARTlab, University of East London on the topic of Meaningful Games Design, mapping fun and engagement to subject matter content.

Her portfolio includes having worked with Shell, IBM, PwC, Norwich Union, Essex University, Coventry University, Invest NI, Futurelab, and the Serious Games Institute.