Game Based Learning 2010

Founder and CEO of Rivers Run Red™, has been instrumental in developing some of worlds major virtual launches. At Rivers Run Red, he pioneered the development of the Immersive Workspaces™ Platform, a complete collaboration solution for the enterprise. Recognized as one of the leading visionaries of the 3D Web, Justin is a frequent speaker and regular contributor to the media on the subject of virtual worlds. He was the 2009 winner of prestigious BT Essence of an Entrepreneur award.

Virtual Worlds: Tools not Toys

In 2007, the world was a buzz with the promise of virtual worlds. Almost hourly, our inboxes were bombarded with announcements of brands declaring their presence within virtual worlds. No sooner had they arrived, it would appear by 2008, that they left in a mass exodus. Or did they? It soon became apparent, reaching consumers via virtual worlds alone was not the opportunity. Since 2008, over 1400 companies have adopted virtual worlds as a platform for experiential learning, collaboration and asynchronous spaces. In 2010, companies like Linden Lab are enabling Enterprise clients to take the entire experience behind the firewall. These mini-virtual worlds, or not so small in the case of the 400,000 IBM employees, will create new and innovative ways for companies to communicate, learn and play. Arguably, the birth of the 3D web will happen behind closed doors; perhaps to eventually emerge back into public domain (e.g. focus group gaming and experiential experiences built around gaming). Rivers Run Red was the leading company to bring brands and content companies into virtual worlds between 2005 and 2008. Highlights include: BBC, adidas, Vodafone, Duran Duran etc. Using real life examples of companies like: Intel, Johnson&Johnson, Harris Broadcast, GE etc. Rivers Run Red continues the story of virtual worlds, a story that is quickly gathering pace and momentum; a market projected by Gartner to be worth over $500million in the next few years. Tools not Toys: serious gaming.