| Damian Nolan, Director, DAESIGN / Renault |
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Having begun his career with Saatchi & Saatchi Advertising, Damian became European CIO of Heidrick & Struggles, a leading international executive search firm. In 2000, he co-founded i-GRasp, a specialist provider of internet-based recruitment management solutions. Having grown from start-up to European market leader in less than 5 years, i-GRasp was acquired by the StepStone group in 2005 and continues to form a key corner-stone in one of the markets leading talent-management solutions providers. Since 2007, Damian has held the position of Sales & Marketing Director at DAESIGN, one of Europe’s leading players in the emerging Serious Games market. The power of video-gaming technologies as an innovative and effective alternative to traditional training techniques is increasingly recognised. This lively, interactive session will allow you discover first-hand the approach and game-based training solutions adopted by The Renault Academy in training a world-wide sales force of 18,000 sales people. “Launched in 2006, Renault Academy has always been at the forefront of the automotive world - an envied position that we are now taking to a new level with the experimental integration of a Serious Game. Resembling a video game in its design and operation, this salesperson training support strategy appeals mainly - though not exclusively - to the younger generation.
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