|Jesse Schell, Professor of Entertainment Technology, Carnegie Mellon University|
Prior to launchingÂ Schell GamesÂ in 2002 and subsequently growing it into the largest and most successful game development company in Pittsburgh, Jesse was the Creative Director of the Disney Imagineering Virtual Reality Studio, where he worked and played for seven years as designer, programmer, and manager on numerous projects for Disney theme parks and DisneyQuest. He has helped design and develop interactive theme park attractions such as Disney's Toy Story Mania and The Sum of All Thrills, as well as mass market MMOs such as Pixie Hollow and Toontown Online.
Jesse also currently holds a faculty position as Professor at theÂ Carnegie Mellon University Entertainment Technology CenterÂ where he teaches classes in Game Design and collaborative teamwork. Jesse recently authored the critically acclaimed book The Art of Game Design: A Book of Lenses, which Game Developer Magazine named book of the year in 2008.Â