Advisory Group
Adrian Hall, Consultant PDF Print E-mail

# Adrian Hall is an independent consultant with a respected profile in the use of mobile, game and social media technologies for learning. Prior to this Adrian held the position with Steljes Limited, one of the UK’s leading technology integration companies, is to develop thought leadership around the use of technology in education. He has worked on the Project Inkwell Group, an American based international think tank/lobby group for one to one access to technology for children.

Prior to this, Adrian worked for the UK’s Department of Education and Skills as a senior policy advisor on educational software. His responsibilities included developing the government’s policy in relation to the educational software industry, commissioning new and innovative curriculum software, including software to work on mobile devices, and developing thinking on the use of games in education.

Prior to this Adrian worked as an Archaeologist.

Célia Hodent Villaman, Manager, Strategic Innovation Lab, Ubisoft Entertainment PDF Print E-mail

#Célia Hodent Villaman has a PhD in cognitive psychology from the University of Paris Sorbonne. She is particularly interested in the impact of games and toys on cognitive development. She worked three years at VTech, an educational toy manufacturer, before joining Ubisoft, a leading videogame developer, as Strategic Innovation Lab manager in 2008. One of the issues she’s exploring is how video games can be used as educational – yet fun – tools, using the latest findings from neurosciences research. She is also a videogame player herself since her childhood!

Chris Deering, Chairman, Codemasters PDF Print E-mail

Chris Deering

Chris has led multicultural motion picture video and computer game publishing for nearly 3 decades, starting with his role as international marketing head at the original Atari in 1982, and as VP -International for Spinnaker educational software He was COO of Columbia Tristar International Video for 7 years and headed Sony Computer Entertainment in PAL countries from 1995-2005. Now in "retirement", he chairs the Edinburgh Interactive Festival. Codemasters Games, and serves on several boards, including Handheld Learning Ltd as non exec Chairman.

The Handheld Learning and Game Based Learning conferences are unique in their breadth of coverage on the use of personalised technology in education. The conference welcomes diverse viewpoints and dispenses a wealth of knowledge in a friendly, unassuming, engaging and compelling manner. Really gets the passion for positive change flowing. The big winners, of course, are the kids, which is why we all attend.
Dan Licari, Digital Media Consultant, Advantage West Midlands PDF Print E-mail

#Dan is a Digital Media Consultant working for Advantage West Midlands, the Regional Development Agency. Prior to that, he managed a number of regional projects including; Interactive Digital Media, the International Serious Games Event, Stratford Unplugged, Technology for the Growing Business and the Regional E-business Development Initiative.

Dan has over 15 years international experience, predominately in the B2B space having worked for a public affairs agency, a bank, four universities, a credit card company, and three regional economic development organisations.

Derek P Robertson, Learning and Teaching Scotland, National Adviser for Emerging Technologies and Learning PDF Print E-mail

#Derek began his teaching career in Dundee in 1994. During his time in class he witnessed two boys, who were in his lower ability maths group, engaging with a complex problem-solving environment on the Super Nintendo console. He was astonished at how they engaged with the problems, how they were challenged by them and how they used their own suite of strategies to solve the problems in order to be successful at the game. Derek noted that this behaviour did not happen in the traditional maths setting and it made him reflect on the context of the game and why it facilitated such impressive abilities in children who had not shown it in the world of learning that they were expected to engage with in class. This chance observation gave birth to Derek’s interest and passion for games based learning. Two years as an ICT staff tutor in Dundee City Council was followed by a position as a lecturer on the B.Ed(P) and PGDE(P) courses at the University of Dundee. This position allowed him to establish games based learning as a topic of study for his teaching students and then to his successful application to lead games based learning initiatives for Learning and Teaching Scotland via the Consolarium. Derek is now partnering local authorities and teachers throughout Scotland to explore the impact of computer games in the classroom and is contributing to the growing body of work that is helping to change the discourse about the position and practical application of games based learning in classrooms.

Dirk Bosmans, Communications and Marketing Manager, ISFE PDF Print E-mail

#Dirk is responsible for the communications and marketing activities around PEGI (Pan European Game Information), the age rating system that helps parents make informed decisions about the type of games their children play. He leads various projects aimed at raising awareness about PEGI and games among different audiences (government, consumer, education, business).

One of the current communication projects concerns Games In Schools, a recently completed research project about game-based learning in cooperation with European Schoolnet. By disseminating the results of this analytic study, ISFE hopes to share best practices on a wide scale and to increase the understanding of the way games can support or facilitate the learning process.

Dirk earned his degree in Germanic languages (Dutch-English) at the Catholic University of Brussel and the University of Antwerp. He has ten years working experience as a senior communications consultant for Porter Novelli, as an editor for The Associated Press in Amsterdam and as a copywriter for The Reader’s Digest.

Graeme Duncan, CEO, Caspian Learning PDF Print E-mail

#Graeme is the Chief Executive Officer of Caspian Learning where he has responsibility for all strategic planning, commercial, operational and partnering activities. Graeme is a leading expert on the development, use and deployment of games based learning applications and tools. Graeme believes passionately about the emergence of the 3D Web and Caspian has delivered serious and casual games deployments on social networking sites, across the web and within corporate infrastructures.

Graeme has delivered a wide variety of presentations and keynote speaches including, Serious Games DC, Serious Games Europe, Online Educa, ITEC, IITSEC and the elearning allance. Graeme has also written for many publications on these topics including, E-learning Age, HRD, HR Zone, Serious Games Source, EDGE, Training Magazine and IT Training.

Graeme brings a wealth of experience and qualification to this role. Prior to joining Caspian, Graeme was the Commercial Director of IVAX pharmaceuticals UK. This role was preceded by a six-year career at GlaxoSmithKline where he held a variety of sales and marketing roles, the last of which was Marketing Manager for their flagship Diabetes franchise. Graeme has also carried out work within the consulting sector for major FTSE brands.

Graham Brown-Martin, Founder, Learning Without Frontiers PDF Print E-mail

Graham Brown-Martin Graham Brown-Martin is the conference director and founder of Learning Without Frontiers (LWF) whose mission is to provide continuous dialogue concerning new learning and teaching practice leading to improvements of a transformational nature. To achieve this mission LWF hosts online communities, conferences and publishes content for international thought leaders, innovators and practitioners in the education, technology and entertainment sectors. Example communities including Handheld Learning and Game Based Learning. New communities with a focus on digital safety and recognition of innovation amongst young education professionals will be launched during 2009.

Prior to this Graham has enjoyed a career spanning the education and entertainment software industries, having built a number of creatively and technologically innovative enterprises that were sold to larger corporations including Philips Electronics and Virgin Interactive. Before starting his own companies Graham worked with the Open University and Research Machines. Graham has also worked in several developing nations.

Aside from his work and entrepreneurship in technology, Graham has also directed music videos for The Fall, Malcolm McLaren, Salt Tank and Future Sound of London amongst others and with artist, Buggy G Riphead, he designed the ship’s computer for the feature film, “Lost in Space”.

Graham has also appeared in a variety of media including The TES, The Assignment, Trace, Transculturalism, the BBC Money Programme, The Guardian, Management Today and The Times.

Graham has 4 children and lives in a leafy enclave between Peckham and Deptford in South-East London, UK.

Kam Star, Managing Director, PlayGen PDF Print E-mail

#Kam Star is a digital media entrepreneur, inventor and an award winning developer. Creating his first computer game in 1986, he studied Architecture and is deeply passionate about innovation in games and social media. Kam develops accessible tools and platforms for delivering engaging experiences for learning, training and assessment using gaming technologies.

His work spans interactive, virtual and mobile digital media and incorporates content, methodologies and delivery systems for compelling virtual and immersive experiences, environments and applications. He has produced projects for organisations such as the BBC, Eden Project, UNESCO, McKinsey, Oxford and Cambridge Universities, Wellcome Trust, MOD and DoD.

His innovative approach to the uses of gaming technology (serious games) to inspire and engage on serious issues has earned him appearances on international media including the BBC News networks, CNN International, ITV, New York Times and Business Week.

His works aim to further establish a greater role for games and associated technologies for social benefit of all. Tackling difficult topics such as violence and sexual behaviour in youngsters, as well as, using games to engage older audiences on addressing safety and security.

Karl Royle, Principal Lecturer, Centre for Development and Applied Research in Education, University of Wolverhampton PDF Print E-mail

#Karl Royle works at the Centre for Development and Applied Research in Education (CDaRE), University of Wolverhampton. Karl has considerable experience in learning design for both screen and print-based media and has a background in teacher education, professional development, and education research project management. A former teacher in inner city schooling and manager in post-16 education, Karl specialises in integrating literacy development into video games and digital spaces. His interests are the development of thinking skills in game-based learning. His latest publication: Game-based learning: An alternative approach.
The DoomED science learning produced with Desq Ltd is at

Kevin Corti, CEO, PIXELearning PDF Print E-mail

#Kevin has been working in the technology-based learning space for over a decade. He established Netucate Online, an eLearning development studio, in 1997 which later became part of the Einstein Group Plc (a digital TV broadcaster & video-based CPD provider) whereupon he was employed to run the group’s eLearning division; Einstein Learning. He has been a gamer since the late 70s and it was in the late 90s that he first started to experiment with using computer games to enhance eLearning. In 2002 he co-founded PIXELearning which specialises in applying games and simulations for business education and corporate training. PIXELearning has since turned over close to £1million, has several blue chip clients, including Coca Cola, a major US retail banking chain and a US ‘Big 4’ accountancy firm, and has invested over £400k in the development of LearningBeans® the company’s proprietary online business simulation engine.

Michael Rawlinson, Director General, ELSPA PDF Print E-mail

#Michael was appointed Managing director of ELSPA in May 2006. Responsible for the day to day management of the association, his remit includes keeping up to date with all the political pressures facing the industry; the most important current issue being the age classification consultation which came out of the Byron Review into Children and New Technology.

Michael joined ELSPA in 1999 as General Manager to run the back office functions, and was promoted to Deputy Director General in November 2001.

Michael was instrumental in developing PEGI, the pan European voluntary age rating system for videogames, which came into operation April 2003.

Michael has recently been appointed as the videogames industry representative to the executive board of the UK Council for Child Internet Safety. The establishment of the council was a key recommendation of the Byron Review, and this is a significant step forward for the recognition of the industry as an established part of our entertainment culture.

Sara de Frietas, Research Director, Serious Games Institute PDF Print E-mail

#Dr Sara de Freitas has recently taken up a new role as Director of Research at the Serious Games Institute at the University of Coventry where she leads an applied research team working closely with industry. The Institute is the first of its kind in the UK and it is envisaged that it will play a leading role in future developments of game-based learning. Formerly Sara worked as Lab Manager, Project Manager on development programmes and Senior Research Fellow at the London Knowledge Lab. The Lab is a collaborative venture between Birkbeck College and the Institute of Education, University of London focusing upon technology assisted learning. Sara continues to hold a visiting senior research fellowship at the Lab.

Sara also works with the UK Joint Information Systems Committee e-Learning Development Programme in the Innovation strand, exploring the applications and developments of innovative technologies upon post-16 learning. Sara’s recent report Learning in Immersive Worlds reviews the uses of game-based learning and presents a set of case studies of practice. Sara is also working with TruSim (Blitz Games), the Vega Group PLC and the Universities of Birmingham and Sheffield on a £2 million UK Department of Trade and Industry co-funded Serious Games research and development project which will develop highly immersive learning games to solve business training needs.

In 2003 Sara founded the UK Lab Group, which brings the research and development community together to create stronger links between industrial and academic research through supporting collaborative programmes and for showcasing innovative R&D solutions for the knowledge economy. Sara publishes in the areas of: pedagogy and e-learning; change management and strategy development for implementing e-learning systems and educational games and electronic simulations for supporting post-16 training and learning. Sara also works as a consultant through her recently established partnership company: Innovatech llp.

Tom Watson MP PDF Print E-mail

#Tom Watson was elected to Parliament in June 2001 and was quickly appointed to the Home Affairs Select Committee. He was made Parliamentary Secretary to the Paymaster General in 2003 and entered the Government as an Assistant Whip at the end of 2004.

Between May 2006 and September 2006 he was Under Secretary of State for Defence and Minister for Veterans. In July 2007, he rejoined Government in the Government Whips office and in January 2008 was appointed Cabinet Office Minster.

He presented the Organ Donation (Presumed Consent with Safeguards) Bill to Parliament, steered the final stages of the Armed Forces Bill through the Commons, and has sat on the Standing Committees of the Proceeds of the Crime Bill, the Communications Bill, the Human Tissue Bill, the Civil Partnerships Bill and the Gambling Bill.

Before entering Parliament, Tom worked as Political Adviser to Sir Ken Jackson at the Amalgamated Engineering and Electrical Union. He has also worked for the Labour Party and Save the Children and served on the Rover Taskforce, the Government-appointed body that helped extend the life of the Longbridge car plant.

Tom is the author of a number of publications, including Votes for All, examining the introduction of compulsory voting, and Taking Responsibilty – Dealing with the Legacy of Radioactive Waste; and contributes regularly to political journals.

Tom was Parliament's first blogger and has a well-established interest in technology.

He lives in the Black Country with his wife Siobhan and young son Malachy. Outside politics his interests include growing vegetables, most spectator sports, music and cinema.

Tom Watson on video games and social media


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