| Kam Star, Managing Director, PlayGen |
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His work spans interactive, virtual and mobile digital media and incorporates content, methodologies and delivery systems for compelling virtual and immersive experiences, environments and applications. He has produced projects for organisations such as the BBC, Eden Project, UNESCO, McKinsey, Oxford and Cambridge Universities, Wellcome Trust, MOD and DoD. His innovative approach to the uses of gaming technology (serious games) to inspire and engage on serious issues has earned him appearances on international media including the BBC News networks, CNN International, ITV, New York Times and Business Week. His works aim to further establish a greater role for games and associated technologies for social benefit of all. Tackling difficult topics such as violence and sexual behaviour in youngsters, as well as, using games to engage older audiences on addressing safety and security. |